Sales and Marketing

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Intake

January & September

Study Method

UK Degree Program Delivered 100% online

Mode of Study

Supportive and Dedicated Tutor for Online Coaching

Sales and Marketing Degree Program Year 1 (Level 4) & Year 2 (Level 5)

A Sales and Marketing degree program is designed to prepare the learners in acquiring the full set skills in the sector of sales and marketing for the ever challenging business and marketing world.

This is a 240 credits course designed for students to progress to the final year of studies in an associated Undergraduate degree in Sales and Marketing. Students can either choose to complete the final year at a UK university on campus or via distance learning.

Year 1 (Level 4) which is equivalent to the first year of a University Degree has 10 modules and associated multiple assessments.

Year 2 (Level 5) which is equivalent to the second year of a University Degree has 10 modules and associated multiple assessments.

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Entry requirement

Compulsory in one of the following:

University Foundation Program (Level 3)
UEC 5B (including Mathematics) or equivalent
Pre U / Foundation/ STPM / Matriculation / AUSMAT:
Passed with a minimum of CGPA 2.0 or an average of 60% and above
A Level – Minimum EE, including Mathematics
TOEFL 530 / IELTS 5.5 / MUET Band
Optional: (Above English language proficiency)

Fees inclusive of

All course materials, including online modules and written assignments.
Access to the learning management system
Tutor support for synchronous learning sessions.
Assignment assessment and feedback.

For more information, please whatsapp to 018-3884358 or email to info@axismatics.edu.my

Students can choose to make payment by using one of the following methods:

Credit/Debit Card
Bank Transfer
Interest free monthly instalment

PROGRAMME MODULE

Year 1 (Level 4) module listing
1. The business environment
  What comes to mind when you think of the word ‘environment’? You probably think of surroundings, and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.
2. Customers and customer service
  This module starts by looking at customers and how they make decisions about their purchases.What factors do they think about when buying a chocolate bar,vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system?Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.
3. Marketing mix
  In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization, made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural,technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.
4. Marketing and sales planning
  Marketing and sales are fundamental to business,whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success.In the public sector and in the charitable sector, the focus is not on profit making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.
5. IT in business
  There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it.To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.
6. Managing and using marketing
  This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy,including those which do not operate for profit.
7. Customers and their needs
  The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences,and the business communicates information about products that will satisfy the customer’s needs and wishes.
8. E-marketing communications
  The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations,such as sales, communications, customer services and marketing.
9. High performance sales
  An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation’s success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.
10. Marketing strategy
  How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.
Year 2 (Level 5) module listing
1. The entrepreneurial manager
  What is an entrepreneur? Examine the skills and qualities of entrepreneurship.
2. Organisation structures
  Why are organisations structured in the way they are? What determines the optimum structure and how does it differ between organisations? In this module, learners will look at the numerous models and theories that make up organisational structure.
3. Practical accounting analysis
  Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate.
4. Business planning and goal setting
  What is the business trying to achieve? What will it do? How will it do it? This module focuses on the creation of clear goals and clear plans to achieve a clear objective.
5. Politics and business
  Impact of politics on business and how it may help or hinder business. This module will educate learners on economic impact, exports and government support.
6. Business law
  Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.
7. Managing in today’s world
  Business in the modern world. This module focuses on governance and equality as a means to do right in business.
8. Performance management
  Understanding how your people and your business can continually improve together, learners will review reward structures, CPD, training and development to ensure high performance in business.
9. Marketing and sales planning
  Learners will analyse how markets, customers, competitors and products can come together in a cohesive plan.
10. Quantitative skills
  On successful completion of this module, learners will have knowledge of numeric exercises and will understand their use within the context of the business.

List of written assignment

Each module of learning material required of an approximately average of 40 guided learning hours of study. On completion of the module, each student will be give an MCQ questionnaire. This is to let the student to review themselves on the understanding of the syllabus of the module.

Students need to complete 10 written assignments at level 4 and 8 written assignments at level 5. We recommended a word count between 5,000-8,000 words for each assignment. Credits are awarded upon the successful completion of an assignment, accumulating to the 120 required to pass each level. Student will receive a certificate per level. The two certificates equate to the 240 credit for the whole course.

The assignment unit titles for the Year 1 (level 4)
1. Business environment
2. Customer service
3. Customers and their needs
4. E-marketing communications
5. Information technology in business
6. Managing marketing
7. Marketing and sales function
8. Marketing mix
9. Marketing strategy
10. Selling
The assignment unit for the Year 2 (Level 5)
1. Managing Communications
2. Business Organisations in a Global Context
3. People Management
4. Finance for Managers
5. Research Project
6. Marketing Principles and Practice
7. Planning a New Business Venture
8. Business Law

Mode of study

Each student will be given a unique code to access to the learning materials online through a specific portal. Student can access to the learning portal at any time and at anywhere provided with a good internet connection.

University Degree Top Up – Final Year

Upon successful completion of the 240 credits, you can choose to top up your undergraduate degree through an accredited UK university in UK campus or via online /distance learning. The fees and cost of finishing the degree on campus will vary depending on which university a student choose. For university option, please click here.

Career Path

This course provides a very detail sales and marketing key concepts and basic structure where it ultimately nurture a graduates from Sales and Marketing go into marketing, sales, business profession.

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